About the Project:
The three-part direct mail “Cut the Red Tape” campaign was designed to inform refinery managers about how Baker Hughes SULFIX hydrogen sulfide (H2s) scavengers could help their refinery comply with new governmental regulations for flare gas emissions. The campaign consisted of two postcards and a three-dimensional mailer, complete with a roll of red duct tape.
Design, Marketing, Printing
The campaign created awareness of Baker Hughes SULFIX hydrogen sulfide (H2s) scavengers solution and generated a sufficient number of leads to justify the campaign expense.