About the Project:
University of Houston Cullen College of Engineering’s recruiting department needed a more effective recruitment process. ImageSet developed an online campaign with “Students Recruiting Students” videos. Following a response, an automated email follow-up was triggered and prospective students received a timed series of four personalized emails.
University of Houston
Online Recruiting Campaign
Recruitment increased 50%, with an increase in both quantity and quality of applications. Responsiveness to applicants improved with the ability to track leads and access reports via a “Live Leads” dashboard.