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Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact,...
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5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved...
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Marketing Differently Based on Customer Acquisition or Retention
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two...
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5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to...
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Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts...
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Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention...
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5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design...
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Finding Hidden Data to Understand Your Audience Better
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But...
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The Power of Gratitude: Saying “Thank You” to Your Donors
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is...
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Want to Boost Your Fundraising Success? Send Donor Surveys
More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed...
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5 Takeaways from the 2023 ‘Ad Impressions Study’
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of...
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5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly...
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Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing...
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Marketing Giving Lemons? Make Lemonade!
According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow...
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What Does an Award-Winning Campaign Look Like?
What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a...
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Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as...
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The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
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Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
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When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well...
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5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put...
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Want Healthy Forests? Use More Paper
Would it surprise you to learn that by using forest products (including paper), you are helping to increase the...
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3 Tips for Successful Cross-Selling
Who are your best customers? They are the ones you already have. Your existing customers know and value their...
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What’s New in Adobe Creative Cloud 2022?
Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified...
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The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked...
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The Psychology Behind Personalization
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox,...
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Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
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Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about...
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5 Tips for Expanding Your Mailing Reach
Are you looking to build or expand your mailing list? If so, you have more options than just buying...
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Print Is a Fan Favorite: But Why?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and...
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Do You Know How Customers Really Feel About You?
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby...
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors,...
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The 5-Year Reason Branded Promotional Products Are Hot
Did you know that more than half (57%) of people who own branded promotional items keep them for five...
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Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables...
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5 Insider Marketing Tips for Savvy Marketers
No matter what channel you are using — direct mail or signage, email or print advertising — a great...
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What Is Lead Nurturing? Why Does It Matter?
When I started ImageSet 36 years ago, the options for growing sales were pretty much limited to cold calling,...
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New Marketing Terms 101
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and...
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