If You’re Fundraising, Find Those Hidden Data Points Fundraisers know how important data is to direct mail success. Demographics like age, household income, and giving history help craft stronger campaigns. But are there hidden fundraising data insights you might be
Print Marketing Tools for Sales and Marketing Print marketing tools for sales and marketing play different roles at different stages of the buyer journey. In short, marketing is the strategy used to attract, engage, and nurture potential customers—before they’re ready
Drawing Customers into the Sales Funnel with Direct Mail What is a direct mail sales funnel, and how can you use it to turn interest into action? A sales funnel represents the journey a prospect takes from first learning about
When it comes to creating polished printed materials, the details make all the difference. Overlooking small typographic details can make even a well-designed piece look amateur. That’s why it’s important to understand and avoid the most common typography mistakes in
Wide-Format Displays: Marketing Your Audience Cannot Ignore Want to attract more customers in your local area? Looking for a cost-effective way to reach a broad audience without investing in expensive television or radio advertising? Consider outdoor signage. Outdoor signage is
Paper 101: Master the Lingo for Your Next Print Job Feeling a bit lost when it comes to choosing the right paper for your print projects? Terms like basis weight, points, and coatings can sound confusing. Don’t worry—we’ve got you
Let’s face it: Most marketing budgets are tight. Where should you focus your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and counteracting attrition, your
How to Use Direct Mail for Customer Journey Success How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody wakes up one day and decides, “I think I’ll go out and
Is Your Mailing List Stale? (And What to Do About It) Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look
