Is Your Mailing List Stale? (And What to Do About It) Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways,
Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer, Martin Perhiniak, once voted one of the top 10 Adobe
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make event management easy, give you some quick tips on direct mail and donations and offer a Case Study on one of
As SVP of Technology at ImageSet, it’s my responsibility to make sure your database does what it’s supposed to do: reach your intended recipient in the shortest time possible, with minimal postage expense. Most databases I receive need a little
I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy? The article goes on to state that the value of digital printing is not in the technology itself, but how it
