Newsroom

New Marketing Terms 101
Posted By Debbi Briggs on April 28, 2021
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and...
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Great Marketing Plans Matter! What’s Yours?
Posted By Debbi Briggs on April 21, 2021
You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct...
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During Times of Uncertainty, Market Like a Leader
Posted By Debbi Briggs on April 15, 2021
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the...
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Don’t Let Paper Get Boring!
Posted By Debbi Briggs on June 29, 2016
When ImageSet bought its first Indigo digital press in 2001, selecting a paper stock was easy. We only had...
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Customer Focused and Service Driven
Posted By admin on June 15, 2016
At a recent symposium I attended, I got into an interesting conversation with several industry peers. The topic was...
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Personal Impressions = Big Impact
Posted By admin on May 11, 2016
Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting...
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5 Easy Ways to Make Multi-channel Marketing Work for You
Posted By Debbi Briggs on April 14, 2016
Did you know 43% of customers using two or more media channels to connect with brands were the most...
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Targeted. Relevant. Timely.
Posted By admin on April 7, 2016
In recent years direct mail has gotten a bad rap. Anyone who has been around for any period of...
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“Don’t build links. Build relationships.”
~Rand Fishkin

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New Evidence Shows Direct Mail is Making a Comeback!
Posted By Debbi Briggs on March 22, 2016
Let’s face it: Direct mail marketing just doesn’t get the buzz that digital technologies like email and social media...
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“Success is simple. Do what’s right, the right way, at the right time.”
~Arnold H. Glasow

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The Value of Print in a Digital World
Posted By admin on May 18, 2015
“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo...
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
~Joe Chernov

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“I am a great believer in luck, and I find the harder I work the more I have of it.”
~Thomas Jefferson

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Customer Service: The Art of Creating Happy Customers
Posted By admin on March 20, 2015
Recently I took a business trip to the Carolinas. I chose to travel with my “regular airline” so that...
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“Sometimes the questions are complicated and the answers are simple.”
~Dr. Seuss

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Form and Function: The Well Balanced Combination
Posted By admin on January 29, 2015
We at ImageSet decided to update our website, we had a great reason to do so: new product information....
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So, What’s New Besides the Year?
Posted By Debbi Briggs on January 16, 2015
It happens every year. I start off with grandioso resolutions about how I will be more organized, manage my...
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Imagination Newsletter Spring 2014
Posted By admin on May 2, 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
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How Not to be a Dime a Dozen Marketing Services Company.
Posted By admin on April 4, 2013
There are a million companies that claim to be some form of a marketing services provider. Some of are...
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“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
~Albert Einstein

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New Production Capabilities
Posted By Debbi Briggs on December 5, 2012
If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column...
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What is the “Rule of 7” and Why Should You Care?
Posted By Debbi Briggs on September 20, 2012
Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve....
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Seven Rules of Good Design
Posted By admin on August 22, 2012
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help...
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“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.”
~Lee Iacocca

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Letter from the President
Posted By Debbi Briggs on May 4, 2012
It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble...
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The Times They Are a-Changin’
Posted By admin on January 31, 2012
I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend...
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Four Ways to Get More Scans on Your 2D Bar Codes
Posted By admin on December 30, 2011
Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1. Motivate: The...
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Communicating with Color in Design
Posted By admin on December 16, 2011
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing...
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The New Normal of Sales & Marketing
Posted By admin on November 22, 2011
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...
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Making Your Database The Best It Can Be
Posted By Rachel Shepherd on September 9, 2011
As SVP of Technology at ImageSet, it’s my responsibility to make sure your database does what it’s supposed to...
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What’s in a Brand?
Posted By admin on September 8, 2011
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It...
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What? Who? Where? When? How? Why?
Posted By Debbi Briggs on July 6, 2011
Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and...
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Benefits of Combining Technology
Posted By Rachel Shepherd on July 6, 2011
I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy?...
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Is a Trade Show Worth it?
Posted By admin on July 1, 2011
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t...
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
~Steve Jobs

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