As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise and grab attention using wide-format graphics. Let’s look at just a few ways wide-format graphics can be used to market and differentiate your business.
Retail
Retail stores can benefit greatly from wide-format graphics. Besides bright, attention-getting signage and displays, consider advertising your next in-store promotion with custom murals or giant window graphics. Use floor graphics to create a trail of leaves that helps customers navigate to the latest fashion arrivals. Alternatively, create a path of dollar signs that guide them to the clearance section.
Medical Offices
Medical offices can transform their environment with wide-format graphics. Any medical treatment can be scary, especially for kids. Transform your waiting room into a tropical jungle or undersea adventure that will make kids laugh and giggle as they wait. You can also use wide-format graphics for essential communications. For example, use them for blood drive announcements, disease prevention and treatment illustrations, floor plans, and evacuation route maps.
Salons and Cafés
Salons and cafés can stand out with unique graphics. Say you’re a small salon competing with larger retail chains. Imagine having your shop’s interior filled with branded graphics and unique artwork. Suddenly, you look like a wildly successful high-end boutique.
Restaurants
Restaurants can entice passersby with mouth-watering visuals. What makes a passerby hungrier than a giant window graphic of a delicious sandwich or slice of pizza? Don’t just say, “We have great food!” Show it. Get the customers’ mouths watering from across the street.
Mobile Graphics
Mobile graphics extend your reach beyond your location. Take your advertising on the road. Wrap your company vehicles in branded graphics that tell your story every time you drive. Gain exposure to people who might not have known about you any other way.
Final Thoughts
Your best customers are current customers, so get your messages in front of them where they are most connected to you — on-site with you.
How ImageSet Can Help
At ImageSet, we specialize in creating impactful wide-format graphics for floors, windows, and walls. Our experts can help you design and implement graphics that will grab attention and differentiate your business. Whether you’re looking to enhance your retail space, medical office, salon, café, restaurant, or even your company vehicles, we’ve got you covered.
