-
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating...
0 -
Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact,...
-
Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts...
-
Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention...
-
The Power of Gratitude: Saying “Thank You” to Your Donors
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is...
-
Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing...
-
Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as...
-
The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
-
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
-
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
-
Form and Function: The Well Balanced Combination
We at ImageSet decided to update our website, we had a great reason to do so: new product information....
-
Imagination Newsletter Spring 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
-
Seven Rules of Good Design
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help...
-
Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing...
-
What’s in a Brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It...
-
Is a Trade Show Worth it?
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t...
Design Directions
Keep In Touch
6611 Portwest Drive, Suite 190 Houston, TX 77024 Phone: 713-869-7700 Fax: 713-341-7857 Email: sales@imageset.com