When it comes to creating polished printed materials, the details make all the difference. Overlooking small typographic details can make even a well-designed piece look amateur. That’s why it’s important to understand and avoid the most common typography mistakes in
Paper 101: Master the Lingo for Your Next Print Job Feeling a bit lost when it comes to choosing the right paper for your print projects? Terms like basis weight, points, and coatings can sound confusing. Don’t worry—we’ve got you
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print
To create a great print ad, you need a strategic approach that resonates with your audience. Print advertising remains a powerful tool for reaching and engaging with audiences effectively. Here are seven tips to help you create a great print
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year.
Are you designing a new brochure, postcard, or email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping the visual identity and readability of your text. Therefore, let’s examine the difference between these two font
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates into a more positive perception of your brand. According to a study from SAPPI North America, it increases the likelihood that
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous; it is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, numerous studies have highlighted the benefits of print marketing on human comprehension
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways,
