In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simple graphic design. The most straightforward designs can be the most effective. Here’s a
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for
We at ImageSet decided to update our website, we had a great reason to do so: new product information. And we wanted to communicate to our clients in a visually appealing way that also enhanced their user experience. Our goal
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make event management easy, give you some quick tips on direct mail and donations and offer a Case Study on one of
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help your design promote and enhance your marketing efforts. Rule One: Limit Your Fonts Good design should have an overall look that
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing reddish orange, and is to provide the energy boost we need to recharge and move forward. Currently, orange has grown in
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It can create preference, build loyalty, and ultimately create market value. A brand is built on effective targeting, effective positioning, effective communication
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t changed. Exhibiting at a trade show can be a significant investment, so proper planning and strategy is crucial. Following are some
