If You’re Fundraising, Find Those Hidden Data Points Fundraisers know how important data is to direct mail success. Demographics like age, household income, and giving history help craft stronger campaigns. But are there hidden fundraising data insights you might be
Print Marketing Tools for Sales and Marketing Print marketing tools for sales and marketing play different roles at different stages of the buyer journey. In short, marketing is the strategy used to attract, engage, and nurture potential customers—before they’re ready
What Is a Direct Mail Sales Funnel—and How Can It Help You Convert More Leads? A sales funnel is the path someone takes from first hearing about your business to becoming a paying customer. For marketers and business owners, thinking
Drawing Customers into the Sales Funnel with Direct Mail What is a direct mail sales funnel, and how can you use it to turn interest into action? A sales funnel represents the journey a prospect takes from first learning about
How to Use Direct Mail for Customer Journey Success How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody wakes up one day and decides, “I think I’ll go out and
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. To motivate your target audience, it could be time to try something new. Here are five simple ideas to
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous; it is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. So, what
