Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s how the company understands its audience and creates innovative, captivating content specific to that audience in
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our
Would it surprise you to learn that by using forest products (including paper), you help increase the number of trees around us and improve overall forest health? It’s not something we talk about as much as we should, but using
Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Successful
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is personalization vital? If you’ve got a
Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Expanding your mailing reach can be achieved
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your direct mail messaging. Too often, businesses send
When ImageSet bought its first Indigo digital press in 2001, selecting a paper stock was easy. We only had a handful of choices: coated or uncoated, text or cover, 80# or 100# – all white and all, well, kind of
