Did you know 43% of customers using two or more media channels to connect with brands were the most satisfied shoppers? Marketers cannot live by print alone. That may sound strange coming from a company who prints all day and

Let’s face it: Direct mail marketing just doesn’t get the buzz that digital technologies like email and social media do. Marketers who once praised email are becoming increasingly disillusioned with its ability to deliver results. The benefits of email –

It happens every year. I start off with grandioso resolutions about how I will be more organized, manage my time more efficiently, and exercise more. And like 92% of all Americans who make resolutions, it doesn’t take long to fall

There are a million companies that claim to be some form of a marketing services provider. Some of are good, some mediocre, and others just awful. So if a potential client only cares about price, it’s not hard to get

If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column between our various team members to give our readers a perspective from the diverse management functions within ImageSet. Since this blog

Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve. Both consumers and business buyers now have easy access to a wealth of online information, and they can perform research and

It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo? For the record, we are not morphing into: A social media company A marketing strategy

I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend the conference, and each year I look forward to the opportunity to spend a few days in Vegas with several hundred

Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and advertising industry that there was a new typesetter in town: ImageSet. As technology changed, so did our service offerings. From typesetting