Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture
Are you designing a new brochure, postcard, or email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping the visual identity and readability of your text. Therefore, let’s examine the difference between these two font
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates into a more positive perception of your brand. According to a study from SAPPI North America, it increases the likelihood that
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. To motivate your target audience, it could be time to try something new. Here are five simple ideas to
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is not just courteous; it is vital. It strengthens relationships, encourages future giving, and helps you and your mission thrive. Let’s look
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. So, what
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the benefits of color in marketing, including text and other messaging areas. For instance, color can highlight phone numbers, payment
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, numerous studies have highlighted the benefits of print marketing on human comprehension
