During uncertain economic periods, 73% of marketers recognize the potential to grow their businesses through effective marketing strategies for growth. This is because competitors often cut back on their marketing efforts, creating a vacuum that you can fill. When competitors
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s how the company understands its audience and creates innovative, captivating content specific to that audience in
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways,
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simple graphic design. The most straightforward designs can be the most effective. Here’s a
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these. Perhaps
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our
Would it surprise you to learn that by using forest products (including paper), you help increase the number of trees around us and improve overall forest health? It’s not something we talk about as much as we should, but using
Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Successful
Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer, Martin Perhiniak, once voted one of the top 10 Adobe
