We’re living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can’t match.
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people despite digital alternatives.
The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.”
Billboards, websites, social platforms, packaging… no matter the channel, visual content drives success. But different image types serve different purposes. Understanding which visuals work best for specific goals helps you maximize your impact.
When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response.
Physical postcards cut through digital noise, delivering your message directly into customers’ hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in.
If You’re Fundraising, Find Those Hidden Data Points Fundraisers know how important data is to direct mail success. Demographics like age, household income, and giving history help craft stronger campaigns. But are there hidden fundraising data insights you might be
Print Marketing Tools for Sales and Marketing Print marketing tools for sales and marketing play different roles at different stages of the buyer journey. In short, marketing is the strategy used to attract, engage, and nurture potential customers—before they’re ready
Bridging Print and Digital: Top Marketing Trends 2025 In today’s rapidly evolving marketing landscape, the fusion of print and digital strategies is creating unprecedented opportunities for businesses to engage their audiences. As we navigate through marketing trends 2025, several key
Marketing copy that converts is like a great salesperson—it moves your audience to act, whether through direct mail, email, signage, or social media. And don’t worry if you’re not a writer! These five tips will help you start crafting copy
