Is Your Mailing List Stale? (And What to Do About It) Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look
The Power of a Drip Marketing Strategy In a world where competition is fierce and consumer attention is fleeting, a drip marketing strategy has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At
To create a great print ad, you need a strategic approach that resonates with your audience. Print advertising remains a powerful tool for reaching and engaging with audiences effectively. Here are seven tips to help you create a great print
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year.
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences to
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. This post will explore the differences between acquisition and retention marketing and
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates into a more positive perception of your brand. According to a study from SAPPI North America, it increases the likelihood that
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. To motivate your target audience, it could be time to try something new. Here are five simple ideas to
