Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these. Perhaps
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes these two channels so complementary?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36%
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These
Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic. This longevity is one reason businesses increasingly see the value in incorporating branded products
No matter what channel you are using—direct mail or signage, email or print advertising—a great headline grabs the reader and won’t let go. If you want to create compelling headlines, these insider marketing tips are essential. They will make your
When I started ImageSet 36 years ago, the options for growing sales were pretty much limited to cold calling, networking, and newsprint. All of which were time-consuming and expensive, especially for our small 3-person shop. Even direct mail was costly
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, they are important to understand. Let’s
