In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence

At a recent symposium I attended, I got into an interesting conversation with several industry peers.  The topic was customer service. As total strangers, we had bonded over the topic. Why is it that so many organizations don’t seem to

Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting at the kitchen table working on my penmanship. I am also of the generation that used this fine art to communicate.

In recent years direct mail has gotten a bad rap.  Anyone who has been around for any period of time has experienced junk mail overload.  Mailboxes filled with offers and sales and catalogs….it was the age of “Spray and Pray.”

“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo Users Group back in 1995.  This was a defining moment for me in my career. As a former representative for a company

Recently I took a business trip to the Carolinas.  I chose to travel with my “regular airline” so that I could bank some more travel credits.  I don’t typically think much about who I travel with.  Typically the fares are

Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1.    Motivate: The first step, obviously, is that you need to get the user to scan the 2D bar code. 2.    Mobilize: The destination of

Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to say we have all learned some valuable and perhaps even “stinging” lessons as we navigated through what most of us will

As we near the end of 2010, so many of us are in the annual budgeting process. We develop our budgets, we create our plans and we define the metrics we will use to determine whether we reached our goals