If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These

Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic. This longevity is one reason businesses increasingly see the value in incorporating branded products

No matter what channel you are using—direct mail or signage, email or print advertising—a great headline grabs the reader and won’t let go. If you want to create compelling headlines, these insider marketing tips are essential. They will make your

When I started ImageSet 36 years ago, the options for growing sales were pretty much limited to cold calling, networking, and newsprint. All of which were time-consuming and expensive, especially for our small 3-person shop. Even direct mail was costly

You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, they are important to understand. Let’s

You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct mail formats, easier than ever personalized email, and exciting new print-to-mobile tool sets—what’s the most important thing you can do to

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the right balance when it comes to marketing. Many brands are keeping a low profile, waiting for a surge in consumer confidence

At a recent symposium I attended, I got into an interesting conversation with several industry peers.  The topic was customer service. As total strangers, we had bonded over the topic. Why is it that so many organizations don’t seem to

Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting at the kitchen table working on my penmanship. I am also of the generation that used this fine art to communicate.

In recent years direct mail has gotten a bad rap.  Anyone who has been around for any period of time has experienced junk mail overload.  Mailboxes filled with offers and sales and catalogs….it was the age of “Spray and Pray.”