During uncertain economic periods, 73% of marketers recognize the potential to grow their businesses through effective marketing strategies for growth. This is because competitors often cut back on their marketing efforts, creating a vacuum that you can fill. When competitors
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s how the company understands its audience and creates innovative, captivating content specific to that audience in
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simple graphic design. The most straightforward designs can be the most effective. Here’s a
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these. Perhaps
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes these two channels so complementary?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and ink. But why? What makes people fall in love with print? Here are some of the answers we have come up
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36%
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These
