Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Therefore, let’s look at five considerations for creating standout mail pieces.
- Trim Size
For the lowest possible postage cost, go with a standard 4” x 6” postcard. However, a nonstandard-sized card will stand out, and while it will cost more in postage, it is guaranteed to get noticed. It might even be the first piece they pick up. So, what’s that worth? - Weight of the Stock
Consumers tend to associate the weight of the stock used in the mailing with the brand’s quality and, by extension, the marketed product. Consequently, heavier stocks command respect and attention. - Texture and “Feel” of the Paper
In a sea of smooth envelopes, mailers with textured finishes get noticed. Many options exist, from high gloss and spot varnish to specialty processes. As a result, the texture and feel of the paper can significantly impact the effectiveness of your mail piece. - Personalized Messaging
Even using someone’s name on the front of a card will engage the recipient more than a static card. This extra level of engagement might only last for a split second, but sometimes, that is all you need. Furthermore, personalized messaging can create a more intimate connection with your audience. - Colored Stock
Most mailers are printed on traditional white paper. When you print on a colored stock, it grabs attention. Use knock-out type, graphics, and images on dynamic backgrounds to get your mailer to jump out of the box. If your mailbox contains a sea of white envelopes and one bright red one with a white knock-out type, which would you pick up first?
There are many ways to get your direct mailer to stand out from all of the others. Therefore, why not try something you have not tried before? You might love the results!
How ImageSet Can Help
At ImageSet, we specialize in creating better direct mail pieces that capture attention and drive results. Our experts can help you choose the right trim size, stock weight, texture, and personalized messaging to make your direct mail pieces stand out.
Learn more about About ImageSet, explore our Services, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
