When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the benefits of color in marketing, including text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look at five practical ways to add color to your text and messaging areas to improve your marketing.
Improved Recall
Studies have consistently shown that using color in messaging and images significantly increases recall. One study found that people are 40% more likely to read and select materials presented in color. Another study discovered that using color increases recall rates by up to 80%. Use color in your sales letters to highlight important details you don’t want readers to miss.
Greater Comprehension
Moreover, using colored text and backgrounds increases readers’ understanding and retention of information. Add colorful images, graphics, and charts to your next sales presentation.
Ease of Locating Key Information
Furthermore, using color helps readers locate information more easily. This approach is particularly useful in lengthy documents like insurance policies and contracts.
Reduces Errors
Additionally, highlighting important information, such as instructions or account details, reduces errors and helps readers get things right the first time.
Reduces Payment Time
Finally, because using color helps readers better understand their statements and invoices, it can lead to faster payments and better cash flow for you. Try highlighting the amount owed and the due date with color, and watch your invoices get paid faster!
Ultimately, color is a critical aspect of marketing materials that are both beautiful and highly practical. However, don’t just throw color around anywhere. Use it strategically to maximize its effectiveness. If you’re unsure where to start, ask for suggestions on incorporating color into your direct mail efforts.
How ImageSet Can Help
At ImageSet, we specialize in creating impactful and personalized marketing materials that leverage the benefits of color in marketing. Our experts can assist you in crafting sales letters, presentations, and direct mail pieces that stand out and drive results.
Learn more about About ImageSet, explore our Services, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
