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Paper 101: Master the Lingo for Your Next Print Job
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color...
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Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right?...
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Create a Great Print Ad: Top Tips for Effective Print Advertising
To create a great print ad, you need a strategic approach that resonates with your audience. Print advertising remains...
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Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact,...
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Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure, postcard, or email template? The choice between serif and sans-serif fonts plays a...
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Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates...
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The Power of Gratitude: Saying “Thank You” to Your Donors
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is...
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Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing...
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Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as...
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The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
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Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
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Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
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Form and Function: The Well Balanced Combination
We at ImageSet decided to update our website, we had a great reason to do so: new product information....
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Imagination Newsletter Spring 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
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Seven Rules of Good Design
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help...
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Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing...
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What’s in a Brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It...
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Is a Trade Show Worth it?
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t...