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How to Use Direct Mail for Customer Journey Success
How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody...
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Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right?...
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5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design...
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Finding Hidden Data to Understand Your Audience Better
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But...
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The Power of Gratitude: Saying “Thank You” to Your Donors
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is...
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Want to Boost Your Fundraising Success? Send Donor Surveys
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the...
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5 Takeaways from the 2023 ‘Ad Impressions Study’
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of...
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What Does an Award-Winning Campaign Look Like?
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific...
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5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put...
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Want Healthy Forests? Use More Paper
Would it surprise you to learn that by using forest products (including paper), you help increase the number of...
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3 Tips for Successful Cross-Selling
Who are your best customers? They are the ones you already have. Your existing customers know and value their...
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The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked...
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The Psychology Behind Personalization
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox,...
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5 Tips for Expanding Your Mailing Reach
Are you looking to build or expand your mailing list? If so, you have more options than just buying...
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Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables...
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Don’t Let Paper Get Boring!
When ImageSet bought its first Indigo digital press in 2001, selecting a paper stock was easy. We only had...
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5 Easy Ways to Make Multi-channel Marketing Work for You
Did you know 43% of customers using two or more media channels to connect with brands were the most...
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New Evidence Shows Direct Mail is Making a Comeback!
Let’s face it: Direct mail marketing just doesn’t get the buzz that digital technologies like email and social media...
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So, What’s New Besides the Year?
It happens every year. I start off with grandioso resolutions about how I will be more organized, manage my...
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Imagination Newsletter Spring 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
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How Not to be a Dime a Dozen Marketing Services Company.
There are a million companies that claim to be some form of a marketing services provider. Some of are...
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New Production Capabilities
If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column...
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What is the “Rule of 7” and Why Should You Care?
Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve....
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Letter from the President
It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble...
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The Times They Are a-Changin’
I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend...
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What? Who? Where? When? How? Why?
Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and...
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Contact us 713-869-7700 or info@imageset.com