Marketing Magic

You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and...

You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct...

In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the...

At a recent symposium I attended, I got into an interesting conversation with several industry peers.  The topic was...

Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting...

In recent years direct mail has gotten a bad rap.  Anyone who has been around for any period of...

“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo...

Recently I took a business trip to the Carolinas.  I chose to travel with my “regular airline” so that...

Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1.    Motivate: The...

Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...

As we near the end of 2010, so many of us are in the annual budgeting process. We develop...