-
During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the...
0 -
Customer Focused and Service Driven
At a recent symposium I attended, I got into an interesting conversation with several industry peers. The topic was...
-
Personal Impressions = Big Impact
Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting...
-
Targeted. Relevant. Timely.
In recent years direct mail has gotten a bad rap. Anyone who has been around for any period of...
-
The Value of Print in a Digital World
“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo...
-
Customer Service: The Art of Creating Happy Customers
Recently I took a business trip to the Carolinas. I chose to travel with my “regular airline” so that...
-
Imagination Newsletter Spring 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
-
Four Ways to Get More Scans on Your 2D Bar Codes
Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1. Motivate: The...
-
The New Normal of Sales & Marketing
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...
-
How Do You Measure Success?
As we near the end of 2010, so many of us are in the annual budgeting process. We develop...