Marketing Magic

In recent years direct mail has gotten a bad rap.  Anyone who has been around for any period of...

“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo...

Recently I took a business trip to the Carolinas.  I chose to travel with my “regular airline” so that...

Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1.    Motivate: The...

Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...

As we near the end of 2010, so many of us are in the annual budgeting process. We develop...