Paper 101: Master the Lingo for Your Next Print Job
Feeling a bit lost when it comes to choosing the right paper for your print projects? Terms like basis weight, points, and coatings can sound confusing. Don’t worry—we’ve got you covered! Here’s a quick guide to help you master the essentials and make informed decisions for your next print job.
Understanding the Basics of Paper Selection
Basis Weight
Basis weight refers to how much a ream (500 sheets) of paper weighs at its standard size (the uncut dimensions printers use). For example, a ream of book paper weighing 70 pounds is referred to as 70-lb. paper. In metric terms, that’s about 104 g/m².
Points (pt)
When dealing with thicker stocks like cover or card, thickness is measured in points (abbreviated as “pt”). One point equals 1/1000th of an inch. For instance, an “8-pt. cover” is 0.008 inches thick.
Paper Grades
Paper grade refers to its intended purpose. Common grades include:
- Bond Paper: Used for letters and documents.
- Book Paper: Designed for—you guessed it—books.
- Cover, Bristol, Tag, and Index: Thicker options for a wide range of applications, from postcards to packaging.
Coating Options When Choosing the Right Paper
C1S and C2S
Coated papers are treated during production to improve color vibrancy and detail. The two most common options are:
- C1S (Coated One Side): Ideal for labels and packaging.
- C2S (Coated Two Sides): Perfect for double-sided printing projects like brochures and catalogs.
Brightness
Brightness measures how much light a sheet reflects, which can impact readability and color reproduction. Consider the following:
- Standard White Copy Paper: Brightness around 92.
- Higher Brightness: Great for commercial printing like business cards or marketing materials.
- Lower Brightness: Often used for books, flyers, or eco-friendly designs with a vintage look.
Paper can also reflect varying amounts of red, green, and blue light, which may impact the final print color—so choose wisely!
Why Choosing the Right Paper Matters
Choosing the right paper can dramatically enhance the look, feel, and effectiveness of your print projects. It impacts not just quality, but also how your brand is perceived. Thoughtful choices can elevate even a simple design.
How ImageSet Can Help
Not sure which paper is right for your next print job? The ImageSet team is here to help! With decades of experience in commercial printing services and design, we’ll guide you through your options and make sure your project stands out for all the right reasons.
Learn more about About ImageSet, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
