Are you looking to build or expand your mailing list? If so, you have more options than just buying a targeted list or purchasing data to add to the list you already have. Expanding your mailing reach can be achieved through various smart and effective strategies. Here are five ways to build a great direct mail list that you might not have thought of.
- Look at Trade Shows
Trade shows attract a particular target audience, and they generally attract the decision-makers in the company. Attendee lists from trade shows in your market vertical can net you very high-value prospects, which is excellent for expanding your mailing reach. - Use the Media
Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell their subscriber lists to marketers. This method can also help in expanding your mailing reach effectively. - Tap Your Content Marketing
Take advantage of your content marketing efforts. If you offer an e-newsletter, ask for recipients’ street addresses at sign-up. If website visitors can download white papers or case studies, ask them to fill out an online registration form and include their street address as an option. This is a simple yet powerful way to expand your mailing reach. - Use Every Door Direct Mail (EDDM)
Every Door Direct Mail from the United Postal Service is an inexpensive way to target households within a specific demographic radius. Although EDDM lists do not include names, you now have qualified leads and names once people respond to your communication, thus expanding your mailing reach. - Purchase a Cloned List
Do you already have a productive direct mail list? Just want more customers like the ones you already have? Cloned lists allow you to do just that. Create a profile of your best customers, then purchase an index that reflects that profile. This approach ensures you are expanding your mailing reach with high-quality leads.
These are all smart, cost-effective ways to build your direct mail list that can yield great results. Need help implementing one or more of these ideas? We can help!
How ImageSet Can Help
At ImageSet, we specialize in creating effective direct mail campaigns. Our experts can assist you in building or expanding your mailing list using smart and cost-effective strategies.
Learn more about About ImageSet, explore our Services, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
