It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble doing on a printing company’s logo?
For the record, we are not morphing into:
- A social media company
- A marketing strategy consultant
- An advertising agency
What we are transitioning into is a marketing communication service provider who helps companies plan, produce, execute, and analyze all kinds of conversation starters, from print to email to mobile to social media.
Yes, printing is still a big part of what we do, but we acknowledge printing is only one way to communicate a company’s message and branding.
As our customer’s customers and prospects migrate to non-print digital media, we’re incorporating those forms of communication into print, and sometimes even eliminating print altogether.
For example, we’re creating and adding 2D barcodes onto signage, direct mail and business cards so recipients can respond via smartphones.
We’re creating customized web portals for ordering marketing collateral and as often as not, these portals contain non-print marketing communications such as emails and PDFs.
