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What Does an Award-Winning Campaign Look Like?
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific...
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Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as...
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The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
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Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
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When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well...
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5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put...
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Want Healthy Forests? Use More Paper
Would it surprise you to learn that by using forest products (including paper), you help increase the number of...
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3 Tips for Successful Cross-Selling
Who are your best customers? They are the ones you already have. Your existing customers know and value their...
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What’s New in Adobe Creative Cloud 2022?
Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified...
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The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked...
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The Psychology Behind Personalization
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox,...
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Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
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Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about...
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5 Tips for Expanding Your Mailing Reach
Are you looking to build or expand your mailing list? If so, you have more options than just buying...
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Print Is a Fan Favorite: But Why?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and...
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Do You Know How Customers Really Feel About You?
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby...
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors,...
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The 5-Year Reason Branded Promotional Products Are Hot
Did you know that more than half (57%) of people who own branded promotional items keep them for five...
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Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables...
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5 Insider Marketing Tips for Savvy Marketers
No matter what channel you are using—direct mail or signage, email or print advertising—a great headline grabs the reader...
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What Is Lead Nurturing? Why Does It Matter?
When I started ImageSet 36 years ago, the options for growing sales were pretty much limited to cold calling,...
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New Marketing Terms 101
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and...
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Great Marketing Plans Matter! What’s Yours?
You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct...
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During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the...
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Don’t Let Paper Get Boring!
When ImageSet bought its first Indigo digital press in 2001, selecting a paper stock was easy. We only had...
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Customer Focused and Service Driven
At a recent symposium I attended, I got into an interesting conversation with several industry peers. The topic was...
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Personal Impressions = Big Impact
Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting...
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5 Easy Ways to Make Multi-channel Marketing Work for You
Did you know 43% of customers using two or more media channels to connect with brands were the most...
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Targeted. Relevant. Timely.
In recent years direct mail has gotten a bad rap. Anyone who has been around for any period of...
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“Don’t build links. Build relationships.”
~Rand Fishkin -
New Evidence Shows Direct Mail is Making a Comeback!
Let’s face it: Direct mail marketing just doesn’t get the buzz that digital technologies like email and social media...
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The Value of Print in a Digital World
“Anything that can become digital WILL become digital…” words spoken by Indigo founder, Benny Landa at the first Indigo...
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
~Joe Chernov -
“I am a great believer in luck, and I find the harder I work the more I have of it.”
~Thomas Jefferson -
Customer Service: The Art of Creating Happy Customers
Recently I took a business trip to the Carolinas. I chose to travel with my “regular airline” so that...
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