Want to attract more customers in your local area? Looking for a cost-effective way to reach a broad audience without investing in expensive television or radio advertising? Consider outdoor marketing displays.
According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, which includes options like sidewalk displays and building wraps, is a booming $8.7 billion industry. In 2023 alone, the sector grew by 2.1%, surpassing pre-pandemic levels and showing steady growth.
Why is this form of advertising thriving? Here are five key reasons:
- Highly Affordable
You can reach a massive audience at a fraction of the cost of traditional media. Whether it’s retail signage, posters, or sidewalk displays, you can engage thousands of people for the price of a single wide-format print. - Location-Specific Marketing
Outdoor marketing can be broad, like highway billboards, or highly targeted, such as signage placed directly outside your store. Anyone passing by becomes a potential customer, making this a highly effective way to attract foot traffic. - Reinforces Existing Messaging
Outdoor displays serve as a powerful reinforcement to other marketing efforts. Whether passersby have seen your direct mail piece, heard your radio ad, or visited your website, visual displays strengthen their connection to your message. They also help people locate your business and create lasting impressions. - Always Visible
Unlike digital or broadcast advertising, outdoor visuals cannot be skipped, turned off, or ignored. Whether walking downtown or driving to work, people naturally engage with their surroundings, making your message an unavoidable part of their environment. - Simple and Effective
Outdoor advertising is straightforward to design and deploy. Unlike creating a television ad or coordinating a radio campaign, you can produce signage as easily as any other print material. Pair it with the right display, and you’re ready to go.
How ImageSet Can Help
Ready to make a lasting impression with sidewalk stands, building wraps, banners, or other high-impact marketing displays? The ImageSet team specializes in wide-format solutions that grab attention and drive results.
Learn more about About ImageSet, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
