Wide-Format Displays: Marketing Your Audience Cannot Ignore
Want to attract more customers in your local area? Looking for a cost-effective way to reach a broad audience without investing in expensive television or radio advertising? Consider outdoor signage.
Outdoor signage is a powerful tool for businesses looking to make a big visual impact without a big ad budget. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising—which includes options like sidewalk displays and building wraps—is a booming $8.7 billion industry. In 2023 alone, the sector grew by 2.1%, surpassing pre-pandemic levels and showing steady growth.
Why is this form of advertising thriving? Here are five key reasons:
1. Why Outdoor Signage Is So Affordable
You can reach a massive audience at a fraction of the cost of traditional media. Whether it’s retail signage, posters, or sidewalk displays, you can engage thousands of people for the price of a single wide-format print.
2. Location-Based Outdoor Signage for Foot Traffic
Outdoor signage can be broad, like highway billboards, or highly targeted, such as signage placed directly outside your storefront. Anyone passing by becomes a potential customer, making this a powerful way to attract local foot traffic.
3. Reinforces Existing Messaging
Outdoor displays strengthen your overall marketing strategy. Whether someone has seen your direct mail, heard a radio ad, or visited your website, visual signage reinforces your message and makes your business easier to find and remember.
4. Always Visible
Unlike digital or broadcast ads, outdoor signage is always on. It can’t be skipped, muted, or blocked. Whether people are walking downtown or commuting to work, your message becomes part of the environment—and that kind of visibility drives awareness.
5. Simple and Effective
Signage is easy to design and quick to deploy. You don’t need a production crew or media schedule—just the right message, bold visuals, and a strong display. From banners to building wraps, it’s a straightforward way to make an impact.
How ImageSet Can Help
Ready to make a lasting impression with sidewalk stands, building wraps, banners, or other high-impact outdoor signage displays? The ImageSet team specializes in wide-format solutions that grab attention and deliver results. Explore our Signage & Wide-Format Portfolio to see how we can support your next campaign.
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