Print Marketing Tools for Sales and Marketing

Print marketing tools for sales and marketing play different roles at different stages of the buyer journey. In short, marketing is the strategy used to attract, engage, and nurture potential customers—before they’re ready to buy. Sales is the process of converting those leads into customers through personalized interactions and closing the deal.

Or put simply:

Marketing happens before the buyer contacts you. Sales is what happens after.

So how much of the buying journey takes place before a customer ever speaks to a salesperson? Estimates range from 45% to as high as 80%—which makes this distinction essential when developing your print marketing strategy.

During the marketing phase, prospects are doing their homework. They’re researching, comparing, and forming opinions about your product or service—sometimes even discovering your brand for the first time. Especially for high-value purchases, your goal at this stage isn’t to push a sale. It’s to build awareness and spark interest that moves them closer to taking action.

Print Marketing Tools for the Marketing Phase

At the top of the funnel, your print materials should focus on visibility and engagement. These tools help build brand recognition and bring prospects into the buyer journey:

• Postcards
• Brochures
• Flyers
• Print advertisements

These are your awareness tools. They introduce your brand, inform the audience, and provide a first impression that opens the door to deeper engagement.

Print Marketing Tools for the Sales Phase

Once a buyer has shown real interest and becomes a qualified lead, it’s time to level up your print materials. At this stage, the relationship becomes more personal, and your content should reflect that with higher-quality, trust-building pieces.

• High-gloss product brochures
• Printed case studies
• Product sample kits with custom packaging
• Embossed presentation folders for proposals and quotes

These materials are designed to help close the deal. They reinforce your professionalism, highlight your value, and help the customer feel confident in their decision.

Why Print Marketing Tools for Sales and Marketing Matter

Understanding the difference between sales and marketing—and using the right print marketing tools for each—can dramatically improve how you communicate with customers. Instead of using a one-size-fits-all approach, you’ll be delivering what buyers need at the moment they need it.

From awareness to decision, the right print strategy can move prospects forward more effectively—building trust, saving time, and increasing conversions.

How ImageSet Can Help

At ImageSet, we specialize in helping businesses create targeted print materials for every phase of the customer journey. Whether you need high-impact awareness tools like postcards and flyers, or more personal sales materials like presentation folders and proposal kits, we can help you make the right impression at every step.

Explore our direct mail services to see how we support both marketing and sales teams with effective print solutions that drive results.

Learn more about About ImageSet, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.