After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas to promote trade show events and boost attendance at your next trade show booth or live event.
1. Three-Dimensional “Pop-Up” Mailers
No piece of mail will captivate your audience’s attention like one that pops from a flat shape into a 3D form in their hand. Surprise! Remove the band or pull the tab, and the flat mailer explodes into a three-dimensional shape. As a result, recipients can’t help but explore it. Moreover, every surface can have a different picture, message, or graphic. As recipients turn the 3D pop-up over and over, they engage with the content in a unique and highly memorable way.
2. Virtual Tours Using Augmented Reality
One of the hottest ways to promote trade show events is through virtual tours using augmented reality. First, recipients scan the QR code on postcards, posters, or social media posts with their mobile phones. After following the prompts, they appear to “step through” a virtual doorway into the event venue itself. Consequently, use augmented reality to give them a 360-tour of your booth. This allows them to “walk around” and explore your product as if they were right in front of it. You provide the video, and the software does the rest.
3. Branded Promotional Items
Match the right promotional item to your audience and marketing goal. In this way, you will have a powerful and long-lasting marketing tool. Unlike brochures that can get thrown away, branded calendars and mugs will sit on your recipient’s desk for weeks or months. For instance, mail a 90-day countdown calendar with all the reasons to visit your booth at Coffee World 2024. Alternatively, send them a funny trade-show-meme-themed coffee mug: “Don’t Be a Land-Lubber! Make Waves with Us at National Boating World!”
There are so many creative options to promote trade show events that there is no excuse not to do something truly eye-catching and memorable. Therefore, if you need ideas, let’s brainstorm.
How ImageSet Can Help
At ImageSet, we specialize in creating innovative and effective marketing materials to promote trade show events. Our team can help you design eye-catching mailers, virtual tours, and branded promotional items. These will captivate your audience and boost attendance at your events. Hence, contact us today to start planning your next unforgettable trade show promotion!
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