Did you know that more than half (57%) of people who own branded promotional items keep them for five years or more? That’s an incredible statistic. This longevity is one reason businesses increasingly see the value in incorporating branded products into their marketing plans.
More Than Just Giveaways
Many people associate branded products with cheap giveaway pens or giant foam fingers at baseball stadiums, but they can be much more. They can be logoed caps, t-shirts, personalized flash drives, umbrellas, and leather tote bags. Branded items cost more than email blasts or direct mailings, but they are often kept for longer — not just weeks or months, but even years.
Reinforcing Your Brand
Promotional products reinforce branding not only to the people using them but also to those around them. Studies from the Advertising Specialties Institute (ASI) show that branded products often increase the chances that the recipient will purchase from the company. According to the ASI’s most recent Global Advertising Specialties Impressions Study:
- More than half of the West and Pacific region consumers report being likely to do business with the advertiser on their drinkware (54% and 53%, respectively).
- More than half (51%) of consumers report being likely to do business with the advertiser who gave them an umbrella.
- Nearly two-thirds (60%) of consumers report being likely to do business with the advertiser who gave them a power bank.
The Value of High-Quality Products
Value is the key to these results. Surveys consistently show that people keep promotional products because they are helpful. It’s essential to use high-quality branded products and match the type of product to the marketing goals of the campaign. Each time the recipient wears or uses the product, brand engagement is reinforced.
Matching Products to Your Audience
Matching the right branded products to the target audience is crucial. For example, promotional outerwear is owned by 43% of women but 57% of men. Conversely, women are more likely to own a promotional bag (57%) than men (42%). Getting the mix right leads to increased sales.
Are promotional products missing from your marketing toolbox? If so, let’s get that corrected right away!
How ImageSet Can Help
At ImageSet, we understand the impact of high-quality branded promotional products. We specialize in creating custom promotional items that match your marketing goals and resonate with your target audience. From logoed apparel to personalized tech accessories, our experts can help you select the right products to enhance your brand visibility and drive customer engagement.
Learn more about About ImageSet, explore our Services, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
