When it comes to creating polished printed materials, the details make all the difference. Overlooking small typographic details can make even a well-designed piece look amateur. That’s why it’s important to understand and avoid the most common typography mistakes in print design.
Here are five rookie mistakes that can hurt the professionalism of your layout—and how to fix them:
1. Using straight quotes instead of smart quotes
Whether quoting a client or a review, always use smart quotes (“like this”) instead of straight quotation marks (“like this”). Smart quotes are typographically correct and give your text a refined, professional feel.
2. Using straight quotes for feet and inches instead of primes
In print design, it’s common to reference dimensions. When you do, use proper prime symbols (′ ″) for feet and inches. For example, type 5′ 6″ instead of 5’ 6” to follow typographic standards.
3. Typing fractions with a slash instead of using fraction glyphs
Many typefaces include pre-designed glyphs for common fractions. Instead of writing 1/2 or 1/4, use the proper characters: ½ and ¼. These improve readability and visual flow.
4. Using the letter “x” for dimensions instead of the multiplication symbol
When describing sizes like 8 ½ × 11″, the multiplication symbol (×) is preferred over the letter “x.” It’s a subtle change, but it reflects typographic precision.
5. Tight line spacing (leading)
Cramming too much text together reduces legibility. Proper spacing makes content more readable and inviting. Give your type some breathing room to help your reader stay engaged.
Professional-quality typography builds credibility. By avoiding these common typography mistakes in print design, you’re making sure your materials reflect the quality of your brand.
How ImageSet Can Help
At ImageSet, we understand that strong typography is a foundation of effective print design. Our experienced designers and print specialists can help ensure your materials—from brochures to signage—look polished, professional, and print-ready. We pay close attention to details like font selection, spacing, and character formatting so your brand always puts its best foot forward.
Learn more about About ImageSet, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
