Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these. Perhaps you’re just starting your holiday marketing too late.
Trends in Early Holiday Shopping
According to ShopKick, consumers are shopping for the holiday season earlier than ever. Nearly one-quarter (22%) say they plan to shop earlier this year than last, with 25% expecting to do most of their shopping before Thanksgiving. Ten percent plan to do their shopping before Halloween.
But this is nothing new. The trend toward increasingly early holiday shopping has been around for a while. In 2020, for example, 59% of holiday shoppers had started making holiday purchases in early November, a 21% increase from one decade ago. Now that trend continues.
Why Start Early?
With more and more holiday sales coming earlier in the year, you need to get your holiday mailings out earlier, too. This doesn’t necessarily mean starting your deals and discounts early, but you should start investing in brand building, introducing new products, and beginning to plant ideas in your shoppers’ heads. For example, if you sell children’s toys, start positioning your new game as the must-have toy of the year in October. This way, when Christmas shopping comes, you’re already in shoppers’ minds, long before the frenzied shopping starts.
Build Anticipation Over Time
If you’re used to getting your holiday marketing cranked up later in the year, you might want to start a whole month earlier than usual. Come up with a variety of messaging for each stage of the shopping season, from early brand-building to frantic final days. Build your messaging over time to create anticipation, then excitement, and finally a sense of urgency, so shoppers are afraid to miss out.
How ImageSet Can Help
At ImageSet, we specialize in creating effective holiday marketing campaigns that capture your audience’s attention. Whether you need help with direct mail, email campaigns, or social media promotions, our team can help you plan and execute your holiday marketing strategy.
Learn more about About ImageSet, explore our Services, contact us at info@imageset.com, or visit us on Facebook and LinkedIn.
