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Paper 101: Master the Lingo for Your Next Print Job
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color...
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Why Investing in Existing Customers Pays Off
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars...
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How to Use Direct Mail for Customer Journey Success
How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody...
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Is Your Mailing List Stale? (And What to Do About It)
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection...
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The 5 Rights of Marketing
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls...
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Ready to Drip to Success?
Discover how a drip marketing strategy can help you engage your audience effectively with consistent, targeted messages. Learn tips…
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Create a Great Print Ad: Top Tips for Effective Print Advertising
To create a great print ad, you need a strategic approach that resonates with your audience. Print advertising remains...
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Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact,...
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5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved...
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Customer Acquisition and Retention Marketing
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two...
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5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to...
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Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates...
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5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design...
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Finding Hidden Data to Understand Your Audience Better
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But...
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Want to Boost Your Fundraising Success? Send Donor Surveys
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the...
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5 Takeaways from the 2023 ‘Ad Impressions Study’
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of...
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5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly...
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Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing...
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Marketing Giving Lemons? Make Lemonade!
During uncertain economic periods, 73% of marketers recognize the potential to grow their businesses through effective marketing strategies for...
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What Does an Award-Winning Campaign Look Like?
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific...
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The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
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Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
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When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well...
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Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
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Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about...
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Print Is a Fan Favorite: But Why?
Even in a world of interactive digital media, something irresistibly draws people into the tangible world of paper and...
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Do You Know How Customers Really Feel About You?
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby...
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors,...
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The 5-Year Reason Branded Promotional Products Are Hot
Did you know that more than half (57%) of people who own branded promotional items keep them for five...
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5 Insider Marketing Tips for Savvy Marketers
No matter what channel you are using—direct mail or signage, email or print advertising—a great headline grabs the reader...
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What Is Lead Nurturing? Why Does It Matter?
When I started ImageSet 36 years ago, the options for growing sales were pretty much limited to cold calling,...
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New Marketing Terms 101
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and...
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Great Marketing Plans Matter! What’s Yours?
You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct...
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During Times of Uncertainty, Market Like a Leader
In today’s “new normal” created by the COVID-19 pandemic, it can be challenging to know how to strike the...
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Customer Focused and Service Driven
At a recent symposium I attended, I got into an interesting conversation with several industry peers. The topic was...
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Personal Impressions = Big Impact
Ok, so I come from the generation who were taught “cursive writing” in school. I can vividly remember sitting...
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