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Paper 101: Master the Lingo for Your Next Print Job
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color...
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Why Investing in Existing Customers Pays Off
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars...
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How to Use Direct Mail for Customer Journey Success
How do you shift potential buyers who have never heard of your product to eager customers? After all, nobody...
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Is Your Mailing List Stale? (And What to Do About It)
Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection...
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The Hottest Logo Design Trends of 2024
As we navigate through 2024, the world of logo design has seen some remarkable transformations. From optical illusions to...
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The 5 Rights of Marketing
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls...
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Ready to Drip to Success?
Discover how a drip marketing strategy can help you engage your audience effectively with consistent, targeted messages. Learn tips…
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Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right?...
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Create a Great Print Ad: Top Tips for Effective Print Advertising
To create a great print ad, you need a strategic approach that resonates with your audience. Print advertising remains...
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Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact,...
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5 Marketing Mistakes to Avoid
Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved...
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Customer Acquisition and Retention Marketing
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two...
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5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to...
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Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure, postcard, or email template? The choice between serif and sans-serif fonts plays a...
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Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? Using heavier-weight paper not only gets more attention but also translates...
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5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design...
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Finding Hidden Data to Understand Your Audience Better
When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But...
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The Power of Gratitude: Saying “Thank You” to Your Donors
As a nonprofit, you know that donors are the lifeblood of your mission. That’s why saying “thank you” is...
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Want to Boost Your Fundraising Success? Send Donor Surveys
Want to boost your fundraising success? Send donor surveys. More than any other factor, a donor’s relationship with the...
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5 Takeaways from the 2023 ‘Ad Impressions Study’
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of...
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5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly...
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Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing...
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Marketing Giving Lemons? Make Lemonade!
During uncertain economic periods, 73% of marketers recognize the potential to grow their businesses through effective marketing strategies for...
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What Does an Award-Winning Campaign Look Like?
What does an award-winning campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific...
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Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as...
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The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But...
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Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even...
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When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well...
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5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put...
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Want Healthy Forests? Use More Paper
Would it surprise you to learn that by using forest products (including paper), you help increase the number of...
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3 Tips for Successful Cross-Selling
Who are your best customers? They are the ones you already have. Your existing customers know and value their...
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What’s New in Adobe Creative Cloud 2022?
Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified...
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The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked...
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The Psychology Behind Personalization
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox,...
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Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new...
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Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about...
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