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“Sometimes the questions are complicated and the answers are simple.”
~Dr. Seuss0 -
Form and Function: The Well Balanced Combination
We at ImageSet decided to update our website, we had a great reason to do so: new product information....
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So, What’s New Besides the Year?
It happens every year. I start off with grandioso resolutions about how I will be more organized, manage my...
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Imagination Newsletter Spring 2014
Imagination is ImageSet’s Trending Topics For Marketing Communicators newsletter. In this issue, we outline how we can help make...
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How Not to be a Dime a Dozen Marketing Services Company.
There are a million companies that claim to be some form of a marketing services provider. Some of are...
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“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
~Albert Einstein -
New Production Capabilities
If you’re a regular reader of this blog, you’re probably aware that we rotate the penning of this column...
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What is the “Rule of 7” and Why Should You Care?
Consistently acquiring new customers is an important goal for any company, but it’s not an easy goal to achieve....
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Seven Rules of Good Design
Just as you need seven exposures for your marketing to be effective, I’ve listed seven easy rules to help...
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“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.”
~Lee Iacocca -
Letter from the President
It’s a blob, it’s a balloon, it’s a…conversation bubble! And what, you may be asking, is a conversation bubble...
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The Times They Are a-Changin’
I have just returned from the Annual PODi (Print on Demand) AppForum. This year marks my second to attend...
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Four Ways to Get More Scans on Your 2D Bar Codes
Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1. Motivate: The...
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Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing...
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The New Normal of Sales & Marketing
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...
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Making Your Database The Best It Can Be
As SVP of Technology at ImageSet, it’s my responsibility to make sure your database does what it’s supposed to...
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What’s in a Brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It...
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What? Who? Where? When? How? Why?
Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and...
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Benefits of Combining Technology
I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy?...
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Is a Trade Show Worth it?
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t...
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
~Steve Jobs -
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How Do You Measure Success?
As we near the end of 2010, so many of us are in the annual budgeting process. We develop...
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