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Four Ways to Get More Scans on Your 2D Bar Codes
Campaign developers should consider these four points when integrating a 2D bar code into a campaign. 1. Motivate: The...
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Communicating with Color in Design
Pantone announced it’s 2012 color of the year recently as Tangerine Tango. Tangerine Tango (Pantone 17-1463), is an appealing...
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The New Normal of Sales & Marketing
Slowly, but surely, we are finally seeing a turn in the economic conditions. I think it is fair to...
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Making Your Database The Best It Can Be
As SVP of Technology at ImageSet, it’s my responsibility to make sure your database does what it’s supposed to...
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What’s in a Brand?
“Design is the silent ambassador of your brand.” Paul Rand Branding can be a powerful driver of growth. It...
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What? Who? Where? When? How? Why?
Twenty-five years ago we (well, technically I) hung out the proverbial shingle to announce to the Houston printing and...
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Benefits of Combining Technology
I recently read an article which posed the question: Is digital printing a production technology or a marketing strategy?...
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Is a Trade Show Worth it?
Despite technology advances in booth hardware and show marketing, many of the basics of successful trade show exhibiting haven’t...
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“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
~Steve Jobs -
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How Do You Measure Success?
As we near the end of 2010, so many of us are in the annual budgeting process. We develop...
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